Where We Advertise

We advertise on all the most popular property portals and dozens of property websites to ensure our properties are seen by millions of potential buyers each month. More than 90% of home searchers use the internet when searching for  a new homes and the vast majority will use the following sites which we advertise on:

Rightmove.co.uk is the most visited property site in the UK. In January 2011 it became the 8th busiest site in the UK according to Hitwise which was one ahead of BBC news (9th) and considerably higher than competitors Zoopla (98th) and findaproperty.com (125th). Of the top 4 UK property portals 82% of viewed pages are from Rightmove which indicated how it dominates the home search market. Its popularity is continuing to grow and in 2010 it generated 18.6 million enquiries from home buyers.

Unique Monthly Visitors (Dec 2010): 2,350,000*

Zoopla.co.uk is the new kid on the block having only started in 2008 but it has grown rapidly by buying a number of established property sites such as propertyfinder.com in 2009. Its visitor numbers continue to grow helped by a big TV campaign and it continues to invest in new features for home buyers and sellers such as home value estimates and a property archive of homes previously advertised for sale or rent since 2000. 51% of Zoopla’s visitors do not use Rightmove.

Unique Monthly Visitors (Dec 2010): 1,034,000*

FindaProperty.co.uk is owned by the The Digital Property Group (TDPG) who also own primelocation.com, new homes website findanewhome.com, and property search engine globrix.com. Primelocation was established back in 1997 and has a relatively loyal following. 80% of home buyers who visit FindaProperty and Primelocation do not visit Rightmove – this shows the importance of having your estate agent list your property on each one of the top 4 property portals.

Unique Monthly Visitors (Dec 2010): 852,000*

Primelocation.com was started in 2001 by a group of over 200 independent estate agents across the UK. They target the middle and high end market and their visitors tend to be more affluent home buyers looking for prime property. 42% of their visitors have a deposit of 50% or more and many are in the later stages of the home buying process (i.e. few are first time buyers).

Unique Monthly Visitors (Dec 2010): 656,000*

These 4 sites generate the vast majority of our buyer enquiries and as many home searchers stay loyal to just one of these 4 property portals sites it is important that your estate agent advertises your home on all of them. Our properties are also shown on the websites below which also have a substantial number of daily searches from home buyers.

Other Websites We Advertise On

We also advertise on the following websites which receive fewer property searches each month than the big 4 above but a significant amount of buyers do use them to search for property. It is therefore very worthwhile having your property advertised on them.

Globrix.com, Nestoria.co.uk, HomesandProperty.co.uk, Home.co.uk and FindaNewHome.com are dedicated property websites that receive the most amount of potential home buyers visit then. UpMyStreet.com provides information on local areas including such things as homes for sale, house prices, education levels and crime rates. They receive a lot of visits from home buyers researching a local area they are thinking of moving to. The remaining companies displayed are well known brands that use the technology of the main property portals to display home listings in their property sections.

Online Newspaper Advertising

We also list our properties on the home search sections of the following online newspapers which reach a wide cross section of the UK population.

There is no infomation available on the how many home searches are done on these newspaper sites but it is useful to know that The mail online has the most visitors and in December 2010 recorded an average of over 3 visitors a day. This compares to those of the online Daily Express which claims to have just under 2 million unique visitors a day and The Independent online which recorded 504,000 visitors a day on average in december 2010. The Times and Sunday Times have seen visitors drop by about 87% since they started charging for their online newspaper and by November 2010 they had only 105,000 paying users.

*Source: MediaTel/UKOM powered by Nielsen